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Projects


Details

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Projects


Details

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Scroll down to check out detailed descriptions of my various projects. These gets pretty thorough, so feel free to click and jump to:

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2017 Show


2017 Customer appreciation show

 

2017 Show


2017 Customer appreciation show

 

 
INTRO

The second show that I spent months coordinating, planning and designing took place on August 16th, 2017, from 9:30am-3:00pm at the Desert Diamond Casino and Hotel.

1,500 customers in attendance.

Over 55 of our top vendors participating.

Raffles, prizes, contests, promotional items, delicious food, live music and a hosted cocktail hour made for loads of fun! See below for all the details.

(click here to see the details of my first show, 2016 Customer Appreciation Show)

 
 

Theme

The 2017 theme was inspired by the Mexican Sugar Skull (a design that is well loved in Southern Arizona) with a foodie twist. The skull's features are made from food items: like his corncob mouth, hamburger eyes, and lime-wedge earlobes.

This design was used on various promotional items, flyers, and digital marketing design.

In fact, the design was so popular, that many of the 2017 show promotional items have been reordered by request!

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2017 Marketing Plan

I completely reworked the Merit Foods Marketing Plan for 2017, from our offers and services to our prices.

The Marketing Plan is where vendors are able to reserve a Full or Half Booth at the Customer Appreciation Show.

Below are the last 3 pages of the extensive 2017 Marketing Plan, which shows the Comprehensive Plans (all which include a booth at the show along with some other goodies) and A La Carte Marketing Options that Merit Foods can provide.

I also created the Mutual Growth Program (bottom right) for vendor-partners who are small and local, and cannot afford to pay like the big fish.

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Branded Photography

I used the VIP promotional item (the Arizona Shaped Cutting Board) as the center of my branding photoshoot.

After seeing the cutting board in various designs (invitations, facebook, etc.) customers were surprised and excited to receive one at the show!


 
 

You're Invited!

Customers had the option of registering for free either physically using our perforated invitations, or online using Google Forms prior to the show.

 ^^ the online registration was sprinkled with cultural references to spice it up! 

^^ the online registration was sprinkled with cultural references to spice it up! 


Vendor Show Packet

All Vendors participating in the Food Show received the Vendor Packet below. The packet was written and designed by me, and included key information about the event and information on how to book a hotel.

It also included mandatory forms like the Food Allowances Form (what kind of discounts are they giving?) , Power Usage Form (do they need power at their booth?) and the Booth Request Form (where do they want to be located on the floor?). The Booth Request form provided incentive for vendors to fill out the paperwork ASAP, as it was a first come first serve service!


Food Show Layout

Vendors shared the space comfortably with each other and our customers. Organizing the floor map just so, I made sure every vendor was located where they wanted to be, and that there was some wiggle room for any last minute changes.

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Social Media

I created a Facebook event of the Customer Appreciation Show to further the reach, and posted daily about what to expect, what our Vendors bring to the table, and how to register. During this time, Social Media activity was up 60% than the months prior.


Show Book

Each customer received a Show Book upon arrival to the show. This book listed every discounted item from each Vendor participating, and included a schedule of events and map of the premises.

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Merit Foods Employee Shirts

Each employee received a breathable black shirt with a gray trim to wear on show day. The Merit Foods logo on the breast was embroidered in a gray to match the trim.

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Promotional Bags

Customers received a Promotional Bag at registration before entering the show. It was filled with Merit Foods goodies: clip boards with kitchen tips, t-shirts, baseball hats, pens, mugs, magnetic bottle openers, lip balm balls, and the 2017 favorite: fidget spinners.

Promotional items were picked and designed by me, and provided and printed by Southwest Solutions in AZ and Magnets USA in VA.

 ^^guests enjoying their new promotional items at the show

^^guests enjoying their new promotional items at the show


VIP Promotional Item

40 of our top customers received a bamboo cutting board in the shape of Arizona, fully equipped with the Merit Foods logo!

This promotional item was seen in the photographic branding leading up to the show, which was used on the design of the printed invitations, digital invitations, and the Facebook Event.

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Raffle

We held our Raffle 3 times throughout the show--I picked prizes that included Flat Screen TVs, iPads, Surround Sound Systems, University of Arizona Coolers, Speakers, Gift Cards, Kitchen Appliances and more!

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 ^^ one of the many boomerangs taken for the Merit Foods Instagram story! 

^^ one of the many boomerangs taken for the Merit Foods Instagram story! 


Facebook Live Competition

I organized a Facebook Live Competition to give customers a fun way to win money while Merit to gains more social media attention.

Customers who posted a Facebook Live video at the show had five chances to win a cash prize, and customers who posted a selfie had one chance. Facebook Live is a great tool for social media marketing because friends are notified whenever somebody is creating a live post!

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Vendor Booth Competition

As an added competition to encourage our vendors to follow through with customer interest, I created the Lead Sheet Competition. The vendor who collected the most names on their lead sheets was to win 500$, and the competition was stiff! In the end, RL Schrieber won by 2 leads.


Hosted Cocktail Hour with Live Music

Near the end of our Show, guests were each given 2 Free Drink Tickets, good for any premium drink priced up to 6$.

During the Cocktail Hour, a very talented group of musicians from Tucson, booked by yours truly, played a great Jazz concert.

This gave our sales reps a great opportunity to socialize with our customers in a low-pressure atmosphere!

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Portfolio Piece


Training my Replacement

After giving my notice at Merit Foods, I helped find and train my replacement. I made sure that Haley got to see the show first hand, and I can't wait to see how she tackles the project in 2018!


More Food Show Photography

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2016 Food Show


2016 Customer appreciation show

 

2016 Food Show


2016 Customer appreciation show

 

 

The show that I spent months coordinating, planning and designing took place on August 10th, 2016, from 9:30am-3:00pm at the Desert Diamond Casino and Hotel.

1,350 customers in attendance.

60 of our top vendors participating.

Raffles, prizes, contests, promotional items, delicious food, live music and a hosted cocktail hour made for loads of fun! See below for all the details.

 
 

 
 

You're Invited!

Customers had the option of registering for free either physically using our perforated invitations, or online using Google Forms prior to the show.


Vendor Participation Forms

All Vendors participating in the Food Show were required to fill out the forms below. The 2016 Marketing Plan is on the left, allowing Vendors to pick their food show booth size, along with other marketing goodies. On the right is the Allowances Form, where Vendors tell us which food items are marked down for show-goers.


Food Show Layout

Vendors shared the space comfortably with each other and our customers. Organizing the floor map just so, I made sure every vendor was located where they wanted to be, and that there was some wiggle room for any last minute changes.


E-Blasts

5 weeks prior to the show, customers recieved weekly e-blasts that detailed reasons to come to the show and what to expect while there.


Social Media

I created a Facebook event of the Customer Appreciation Show to further the reach, and posted daily about what to expect, what our Vendors bring to the table, and how to register. During this time, Social Media activity was up 85% than the months prior.


Show Book

Each customer recieved a Show Book upon arrival to the show. This book listed every discounted item from each Vendor participating.


Merit Foods Employee Shirts

In order to look uniform at the Show, we ordered matching shirts. Each employee recieved a grey and blue shirt, blue was to be worn to the show. The Merit Foods logo is on the sleeve instead of on the breast--adding a bit of unique flare to the look!


Promotional Bags

Customers received a Promotional Bag at registration before entering the show. It was filled with Merit Foods goodies: wine keys, koozies, car chargers, clipboards, steel soap, etc. Promotional items were picked and designed by me, and provided and printed by Southwest Solutions in Tucson, AZ.

 ^^ examples of social media posts using promotional items leading up to the show

^^ examples of social media posts using promotional items leading up to the show


VIP Promotional Item

10 of our top customers received a German steel Santoku knife from Magnets USA, which was customized with their name on the handle and the Merit Foods logo on the blade.


Banner

Several informative banners were printed and placed around the venue for an easy breakdown of the day.


Raffle

We held our Raffle 3 times throughout the show--I picked prizes that included Flat Screen TVs, iPads, Surround Sound Systems, University of Arizona Coolers, Speakers, Gift Cards, Kitchen Appliances and more!


Snapchat Selfie Competition

I organized a Snapchat Selfie Competition to give customers a fun way to win money, and for Merit to gain more social media attention. I created a personalized "Geo-Filter" for the show, and encouraged guests to take photos using it. See below for all the details, and the winner reveal!

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Vendor Booth Competition

As an added competition to encourage our vendors to create great displays, we let the customers pick who had the Best Decorated Booth. Congratulations to Amerifresh | Snoboy for winning the majority customer's vote for "Best Decorated Booth" , thus winning 500$ cash and our Ruby Marketing Plan. Bravo!


Hosted Cocktail Hour with Live Music

Near the end of our Show, guests were each given 2 Free Drink Tickets, good for any premium drink priced up to 6$.

During the Cocktail Hour, a very talented group of young musicians from Tucson, booked by yours truly, played a great Jazz concert!


Portfolio Piece


More Food Show Photography (see ALL the photos on the Merit Foods Facebook page!)

 
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Tech Protection Social


tech protection social

Tech Protection Social


tech protection social

 

Social Media Ownership When I first took ownership of the company’s Instagram page in October 2017, following was at 13,752 with an average engagement of 262 per post. As of April 18 2018, following is at 23,119 with an average engagement of 608 per post.

To improve the functionality of the page, I created an Instagram social strategy—analyzing data from competitors, utilizing the new story feature, implementing a content calendar, and capturing my own photography of the product.

Below you can see examples of original photography for Instagram, as well as some examples of Instagram Stories.

Insta Story Examples

Offical Blog Ask for links to some original blog post copy!

 
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Restaurant Features


Local Restaurant Features

 

Restaurant Features


Local Restaurant Features

 

 

Restaurant Features are a result of my going to local Arizona restaurants to interview the owners and take photographs of their favorite menu items. I created each layout, wrote all the copy, and captured all of the photos. These features are displayed on the Merit Foods website and social media platforms.


Robert's Restaurant


Manda Le Bar & Grill + Ricardo's Restaurant & Lounge


Bisbee Breakfast Club + Ombre Coffee

 
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Ken's BBQ Menu


Ken's BBQ Menu Design

Ken's BBQ Menu


Ken's BBQ Menu Design

 

Ken's Menu Board when Ken decided to expand his successful food truck into a permanent Tucson fixture, he needed some new designs! As a new customer of Merit Foods, we were happy to offer him my services for this menu design.

 
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Smokin' Showdown


Smokin Showdown Rebrand

Smokin' Showdown


Smokin Showdown Rebrand

 

Brand Redesign when this charitable event changed their 2017 venue, they lost their original marketing team. Merit Foods was already donating the meat to this event, so I decided to donate my time and create a new, striking brand for the cause!

 
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Flyer Design


Merit Foods Flyer design

Flyer Design


Merit Foods Flyer design

 

Flyer Design for Vendor Promotions, Monthly Specials and Holiday Specials at Merit Foods of Arizona. Click to Expand.

 
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Merit Social Media


MERIT Foods Social Media Branding

 

Merit Social Media


MERIT Foods Social Media Branding

 

 

Social Media Branding Merit's Facebook cover photos, and popular instagram posts. The Merit instagram page following increased by 2,500 since Leah took it over.

 
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Local Band Album Art


Local Band Album Art

 

Local Band Album Art


Local Band Album Art

 

 

One Band. 3 Mediums. 3 Albums. Click through the following galleries to see the step-by-step process of designing each of the Tucson local band's albums.

Illustrated Album

Vector Art Album

Photographic Album